SPEC NO. 001 — ONLINE COACHING

Built
To Last.

Online personal training for former college soccer players who traded matchdays for a desk job — and want the conditioning, the strength, and the discipline back.

3–4x / Week
Training
90 / 10
Lifestyle ratio
Whole Foods
Fuel source
Delayed Grat.
The standard
Core Ideology

Clear mentally.
Grow physically.

Built To Last exists to guide people toward the healthiest version of their lifestyle — not through extremes, but through better decisions made daily until they stop feeling like decisions at all.

The core purpose is simple: guide people to build healthier systems by making better decisions in day-to-day life. Systems outlast motivation. That's the whole bet.

The one principle underneath everything else — instilled above all others:

Instant gratification Out
Delayed gratification The Standard
The Foundation

Four load-bearing pillars.

Everything in the program rests on these. Remove one and the rest starts to lean.

— Built To Last —
01 02 03 04
01 / Load

Consistent
Training

3–4 intense sessions a week — the same training age that got you through a season, just redirected without a preseason schedule setting it for you.

Frequency: 3–4x / week
02 / Material

Fueling
Properly

Whole foods first. You can't build something that lasts out of materials your body doesn't recognize.

Source: Whole foods
03 / Tolerance

Active Lifestyle
Balance

The 90/10 rule — no coach, no captain, no team making the standard for you. Dial it in nine days out of ten, and let the tenth day be human.

Ratio: 90 / 10
04 / Reinforcement

Growth
Mindset

The mentality that won you games doesn't retire when the season does. Optimism as a discipline — the system only holds if you believe it's working.

Setting: Optimistic
The Builder

Who's behind it.

Jack Beirne playing club soccer at Miami University, wearing number 3
FIG. 01 — MATCH DAY
ID — 001 Miami University, OH

Jack Beirne

Founder, Built To Last
PositionLeft Back
CollegeMiami University
Tenure4 Seasons · Class of 2025
AchievementsNational Champion, '24

Built To Last is a one-coach operation — no roster, no hand-offs. I played four years of club soccer at Miami University as a left back, won a National Championship, and then watched the structure that built that fitness disappear the day the final whistle blew on eligibility.

Every program is built for former soccer players in that exact spot: the conditioning gone soft, the discipline with nowhere to point, a 9-to-5 where a training schedule used to be. The method is consistent training, real food, an honest lifestyle ratio, and a mindset that treats setbacks as data, not verdicts — the same standard that got you through four seasons, rebuilt to run without a coach setting the calendar for you.

On The Record

Results, verified.

Two clients, two case files — the standard held up outside the gym, not just inside it.

Case 001 — Verified Client
“

I'm up to 157 now — the heaviest I've ever been.

140 Before (lbs)
→
157 After (lbs)
Agustin G. — Online Client
Case 002 — Verified Client
Mark G. — Online Client